Getting rid of most e-cigarette flavours didn’t hurt Juul sales: study

Date:

Young people appear to have ‘simply switched’ to menthol and tobacco flavoured e-cigarettes, says scientist

Mango, crème brûlée, fruit medley, and cucumber may sound like ice cream flavours, but they were all e-cigarette flavours sold, until recently, by vaping giant Juul.

Flavoured e-cigarette pods have been the focus of intense scrutiny on the vaping industry. Critics say the flavoured offerings help entice youth to pick up a vaping habit.

In response to that criticism, Juul said in January it would voluntarily stop selling the flavoured cartridges to Canadian distributors, nearly two years after withdrawing them from stores in the U.S.

But a new study from researchers at the American Cancer Society suggests that taking away these sweeter flavours may not be enough to persuade people of any age to stay away from vaping.

Read full article here.

Brandie Weikle – CBC – April 20, 2020.

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