Juul Labs Inc. failed to block the first trial set in a flurry of more than 2,500 personal injury cases accusing the e-cigarette maker of deliberately targeting minors in marketing its vaping products.

U.S. District Judge William Orrick on Friday rejected Juul’s final request to dismiss claims brought by a woman from Tennessee who says her teenage daughter developed an addiction since first using the company’s products at age 12.

Juul had challenged claims including fraud and failure to warn users about nicotine content and the health effects of Juul products.

The jury trial, set to start June 16 in San Francisco, is the first among six scheduled bellwether trials covering the larger set of personal injury cases over the company’s marketing practices.

Juul didn’t immediately respond to a request for comment.

The company argued the fraud claim lacks merit because the teen couldn’t identify any specific advertisement she was exposed to before she started using Juul products.

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Malathi Nayak – Bloomberg – 2022-04-29.

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