Suit brought by North Carolina is the first of many against e-cigarette maker set to go to trial

Juul Labs Inc. agreed to pay $40 million to the state of North Carolina to settle a lawsuit alleging that the e-cigarette maker had targeted underage users, resolving the first of a string of legal and regulatory challenges facing the once-hot startup.

The lawsuit by the attorney general of North Carolina was slated to go to trial in July, one of hundreds of similar cases brought against the vaping company by state officials, school districts and young people. Those cases are pending.

North Carolina’s lawsuit alleged that Juul designed and marketed its e-cigarettes to attract teenagers and misrepresented the potency of their nicotine.

Juul has said that it didn’t target young people and is working to regain the public’s trust.

Read full article here.

Omar Abdel-Baqui and Jennifer Maloney – Wall Street Journal – 2021-06-28.

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