Small businesses are scrambling to make sure they’re compliant with new anti-spam legislation taking effect on July 1 that will impact how they drum up future sales.
Canada’s Anti-Spam Legislation (CASL) is a tough new law meant to crack down on unwanted e-mail and texts, and it will apply to companies and organizations worldwide. Businesses selling or promoting products or services will need to prove they have consent to reach out to new, existing and potential customers using electronic messages, a list that includes tweets.
While the law impacts any commercial communication sent by businesses of all shapes and sizes – including non-profits and charities (with some exceptions) – it’s the smaller ones with fewer resources that are expected to have the most trouble complying.
Brenda Bouw – Globe and Mail – March 24, 2014.
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