PMI CEO Says The Plan is to Branch Out Into Wellness And Healthcare

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Interviewed by a Greek news site, PMI CEO Jacek Olzak promoted the company’s safer nicotine alternative products, and reiterated the company’s plan to branch out into wellness.

Given that Greece is still among the countries struggling with some of the highest smoking rates around the globe, Olzak started by highlighting that a smoking cessation plan needs to be pragmatic.

He highlighted that e-cigarettes and heated tobacco products are consistent with such an approach.

As quoted by Ekathimerini, he did acknowledge that these products “are not risk-free and are addictive,” but, he rightly added, they are a “much better choice” compared to continued smoking and traditional cigarettes. Of course countless studies have confirmed this.

Comparing the risks of vapes and HTPs

A study conducted by PMI’s competitor BAT titled, “A randomized controlled study in healthy participants to explore the exposure continuum when smokers switch to a tobacco heating product or an E-cigarette relative to cessation,” aimed to understand the risks associated with vaping and using HTPs, in comparison to smoking cessation coupled with non use of any such product.

Read full article here.

Diane Caruana – Vaping Post – 2022-10-14.

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