The maker of Vuse e-cigarettes has filed a formal citizen petition asking the FDA to focus its vaping product enforcement policy on the disposable vapes that now dominate sales in the convenience store/gas station segment of the U.S. vaping market.
The petition was filed by RAI Services Company on Feb. 6, and posted by the FDA to Regulations.gov for public comment on Feb. 8.
RAI Services Company is the regulatory compliance arm of Reynolds American Inc. (RAI), the parent company of R.J. Reynolds Tobacco Company and a variety of other Reynolds-owned manufacturers, including R.J. Reynolds Vapor Company, the maker of Vuse e-cigarettes. RAI itself is owned by British American Tobacco, which sells Vuse around the world.
Vuse is the most popular single brand in the c-store vape market—mostly due to its biggest seller, the pod-based Vuse Alto. It’s also the only brand with three devices authorized by the FDA: the Vuse Solo, and the Vuse Ciro and Vibe. None of Reynolds’ authorized Vuse products are popular, and none are sold in flavors other than tobacco or menthol.
Jim McDonald – Vaping360 – 2023-02-10.