The e-cigarette industry has been hit hard by the recent outbreak of more than 2,300 cases of vaping-related illnesses and the 47 deaths connected to it. Companies like JUUL have halted advertising in the face of intense backlash and a handful of states have enacted temporary bans on flavored e-cigarette products and THC vapes in light of public health concerns.
But R.J. Reynolds Vapor Co., manufacturer of the second-most popular e-cigarette in the U.S., isn’t backing down. Despite widespread health concerns over vaping, R.J. Reynolds claims its “Vuse” e-cigarette is safer than tobacco. And the company is seeking FDA approval for multiple Vuse products.
FDA Likely to Approve Closed-Pod Vaping Systems Like Vuse
Public health officials remain highly concerned about e-cigarette and vaping devices, especially as vaping continues to gain popularity among young people. But R.J. Reynolds Vape Co. still maintains that e-cigarette’s are safer than tobacco. And the company is looking for FDA approval to be able to make such a claim in its marketing materials.
Vuse e-cigarettes are the number two best-selling U.S. brand. R.J. Reynolds bills Vuse products as electronic nicotine delivery systems for adult consumers. The company wants to be able to market Vuse e-cigs as less risky than traditional tobacco products. But first, the FDA will need to give its go-ahead, and that involves measuring Vuse against a number of public health standards.
R.J. Reynolds has already taken the first major step toward that approval, with the FDA’s acceptance of the company’s 150,000 page application. The FDA will also conduct inspections of Vuse manufacturing facilities and the facilities and entities which conducted the studies cited in the application.
Adam Drury – Hight Times – December 2, 2019.
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