Flavoured eliquids are under attack in America and Europe, and everywhere else that Michael Bloomberg can exert influence. One recent study finds that restricting choice will end badly as flavours are the primary driver of success.
Erna Krüsemann, National Institute for Public Health and the Environment in the Netherlands, worked with a Dutch team, including Loes van Tiel, Jeroen Pennings, Wim Vaessen, Kees de Graaf, Reinskje Talhout and Sanne Boesveldt, to produce a paper published in the journal Chemical Senses.
The Netherlands has taken a decidedly puritanical approach to vaping lately and is hellbent to make access to efficacious tobacco harm reduction products as difficult as possible.
They surveyed adult vapers to get them to appraised different eliquid products.
“Within all groups, the typically sweet and minty flavours (e.g., wine gum, watermelon, peppermint, menthol) were liked significantly more than the tobacco-flavoured e-liquids. Banning all flavours except tobacco will likely reduce e-cigarette appeal.”
Dave Cross – Planet of the Vapes – March 19, 2021.