Recently, Uber launched an ad aimed at British Columbians and, by extension, the forces in our province that have not yet regulated the ride-sharing giant.
The ad is smug and a bit of a public shaming.
If you haven’t seen it, it opens with the written message: “Over 200,000 British Columbians have Uber — they just can’t use it here.”
Then the first in a series of talking heads says: “I’m not sure why Uber is not in Vancouver. It boggles my mind.”
Another of the talking heads says it’s “embarrassing” having to tell others “we don’t have this here.”
Wayne Moriarty – The Province.com – November 4, 2016.