Producers say plain packaging would be a ‘disservice’ to customers. You might remember the smoking Joe Camel from magazine ads and the chesterfield-touting Joe Canadian from beer ads, but there’s a chance you’ll never meet Joe Marijuana.
As the Liberal government prepares to introduce legislation next spring to legalize cannabis, it has asked a nine-member task force to look at what restrictions should be in place when it comes to marketing marijuana.
“Since marketing, advertising and promotion of marijuana would only serve to ‘normalize’ it in society and encourage and increase usage, it has been proposed that these should be strictly limited so as to dampen widespread use and reduce associated harms,” reads the government’s discussion paper on the issue.
Catharine Tunney – CBC News – Jul 09, 2016.
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