Vaping is promoted as fun and cool on social media and researchers want it to stop

Date:

West Australian researchers are hoping laws can be put in place to “shield” teenagers from social media influencers who promote vaping on their platforms, amid growing fears about young people taking up e-cigarettes.

On social media platforms, some influencers and advertisements are showing vaping as “cool” and “stylish” – in much the same way cigarette companies marketed their products 50 years ago.

Despite laws banning the sale of nicotine e-cigarettes in Australia, they’re becoming increasingly common among young people and it has health experts worried.

University of WA’s Marilyn Bromberg is among a team of researchers who will look at ways state laws can be changed to stop people seeing vape ads, videos and images on social media.

“There are studies that have shown this connection between seeing this advertisement on social media and young people using e-cigarettes,” she said.

She said while there were laws in place to control marketing of e-cigarettes in Australia, much of the damaging content was coming from overseas.

“Social media being international and ubiquitous is unique and we will really need to look at that quite rigorously.”

“There are all these advertisements on social media and [we are] trying to protect our young people from the negative health repercussions that can result from when they vape.”

Fears for next generation’s health

With e-cigarette use common among young people, WA Cancer Council Prevention and Research Director Melissa Ledger said she was concerned for the health of the next generation.

“E-cigarettes are harmful, the evidence has become much clearer in the last few months,” she said.

“We know that nicotine is highly, highly addictive and there’s certainly evidence of young people becoming nicotine dependent.

“[E-cigarettes] can also lead to nicotine poisoning, they can lead to acute lung disease and the long-term effects at this point in time are not known.

“We just don’t want another generation to end up not being the healthiest that they can be.”

Young people likely to imitate online behaviour

Digital wellbeing researcher Kristy Goodwin welcomed the steps to rein in the unhealthy habits people were seeing online and said young people were easily influenced by social media content, especially if shared by their peers.

Digital wellbeing researcher Kristy Goodwin welcomed the steps to rein in the unhealthy habits people were seeing online and said young people were easily influenced by social media content, especially if shared by their peers.

“If their peers are consuming and sharing content on social media that is promoting, you know, vaping and other unhealthy practices it means that they are very vulnerable to imitate and copy those sorts of behaviours in an attempt to seek that social validation and social acceptance that they so desperately crave at that age,” she said.

“I think we need to do everything we can do within our locus of control to shield young people from some of the unsavoury and inappropriate content that they’re consuming online.”

Read full article here.

Jacqueline Lynch – ABC Radio Perth – 2022-07-31

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2 COMMENTS

  1. “We know that nicotine is highly, highly addictive and there’s certainly evidence of young people becoming nicotine dependent.”
    yup its so highly highly addicting the majority of vapers decide to dramatically reduce or cut out nicotine entirely, funny how that works. and even smokers that did not intend to quit like myself found themselves wanting to quit smoking after just a year of dual use.

    “[E-cigarettes] can also lead to nicotine poisoning, they can lead to acute lung disease and the long-term effects at this point in time are not known.”
    many places have arbitrary nicotine caps in place and the acute lung disease has been disproven and linked directly to illegally obtained THC vapes which require different ingredients in order to be absorbed by the carrier ingredient which ends up with people putting oils and other fats and lipids that risk severe lung damage. vaping has used the same 2 primary ingredients for over 15 years that have also be used in countless food, inhalers, fog machines, beverages, etc for over 30 years. a study of people who vaped daily for a 3 year period had no discernable lung damage, and theres been countless other examples coming out of the united kingdom for the past 5-10 years including several demonstrations by the yorkshire cancer society about the differences between vaping e-liquid vs smoking cigarettes.

    the lunacy surrounding canada for the past 2 years is going to lead to unavoidable tragedy in the future, and the people just continue to be blinded by the overt propaganda being dished out since the lockdowns started.

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