After declining in 2019 and 2020, vapor industry sales grew 10-15 percent in 2021 to date, according to Management Science Associates (MSA).
Speaking during TMA’s “From Change to Change” webinar on Nov. 17, MSA Vice President Don Burke, said that he expects the industry to continue its growth into 2022.
“Vapor cartridges were up by 18.5 percent. Over … 2019 going into 2020, we were seeing some declines in vapor. One of the things to keep in mind is at the end of 2019 was that illegal THC vaping [EVALI] crisis,” said Burke. “That turned a lot of people off of vapor, even though it was only an illegal product that caused the issues. No legitimate product caused any problems. It’s about a year-and-a-half now since that occurred … because of that, consumers are starting to forget, vapor is coming back.”
Burke said disposables, because they’re allowed to have flavors, were up 28.9 percent and all-in-one kit volumes are growing (up 2.9 percent). He said vape shop and tobacco outlet sales are also on the rise after many closed or limited hours due to the Covid pandemic. MSA’s research includes approximately 300,000 stores. It does not include vape shop sales.
Tobacco Reporter – 2021-11-21.
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