Tag: ADVERTISING
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‘Harmful’ gender stereotypes in adverts banned
A ban on adverts featuring "harmful gender stereotypes" or those which are likely to cause "serious or widespread offense" has come into force.
The ban...
Advertising in the Canadian cannabis regulatory environment
It is certainly hard for cannabis companies like ours to tell our brand stories.
Regulations restrict where content and marketing materials can live, thus limiting...
Color promotes a freer cannabis experience
WeedMD designs its first recreational brand to let consumers explore outside of "use cases" popular with the competition.
WeedMD – a licensed producer that has...
‘This is something you don’t do openly’: Vancouver man shocked to see a person rolling a joint in an ad at Cineplex
"We've been brought up to be more accepting of alcohol. But I'm not a smoker and I'm not a marijuana user. I wouldn't want...
Why Media Buyers Are Mixed on Publishers Selling Ads Based on Emotion
New York Times, Daily Beast and USA Today are dabbling in the practice
As marketers increasingly look for new ways to reach their target audience...
