Canada’s biggest telecoms spent more money to stop subscribers from leaving them last year, but one new retention tactic raised concerns among customers and lawyers alike.
BCE Inc. and Telus Corp. reported increased wireless retention spending for both the full year and fourth quarter of 2016, according to financial documents.
Bell focused on aggressive competition as the driver behind higher retention spending and a $67-million jump in subscriber acquisition costs in the fourth quarter, whereas Telus cited the increased cost of devices as the reason for elevated costs.
Emily Jackson – Financial Post – March 10, 2017.
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