Some of the biggest e-cigarette companies in Canada have joined forces to create an industry association to lobby against proposed government regulations amid widening concerns over the health risks of vaping.
The Vaping Industry Trade Association (VITA) officially launched last month. President Daniel David said the goal is to help ensure regulations prevent youth access while allowing companies to advertise their products to existing smokers and continue to use flavours adults enjoy.
E-cigarette companies Juul Labs Canada, Imperial Tobacco Canada and JTI Canada Tech are three of VITA’s founding members.
The association, which formed last spring, has hired government relations firm One Persuasion to assist with lobbying efforts. It has also hired National Public Relations to help handle strategy and administration.
The Globe and Mail reported last week that One Persuasion received contracts to produce federal election ads for the Canadian Association of Petroleum Producers and the Conservative Party.
Craig Mitchelldyer – The Associated Press – October 14, 2019.
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