The purchase comes at a challenging time for the social media giant
Technology like that of CTRL-Labs may someday be a crucial part of products like augmented reality glasses, where a user might want to control a computer without the need for buttons or a keyboard. “Your hands could be in your pocket, behind you,” explained Thomas Reardon, CEO of CTRL-Labs, at an industry conference last December. “It’s the intention [to move], not the movement” itself that controls the avatar, he said.
Facebook has been pushing deeper into augmented reality technology, including the development of a hands-free pair of AR glasses. In 2017, it announced a “brain-computer interface” that could someday let people turn their thoughts into actual text on a screen by monitoring signals in the brain. The CTRL-Labs technology is attempting to solve a similar problem.
Ad Age – September 24, 2019.