FDA’s Juul ban threatens harm reduction progress

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E-cigarettes aren’t just safer than combustible cigarettes, they’re more effective in helping smokers quit than FDA-approved therapies like nicotine gum and patches.

The Food and Drug Administration has ordered all Juul e-cigarette products off the market. Juul is the most popular e-cigarette in the U.S. and has a fair claim to being the most effective product to transition smokers away from cigarettes.

Whether e-cigarettes are safer than combustible cigarettes is not in doubt. The FDA acknowledged as much when it authorized the Vuse e-cigarette product in 2021 and claims it recognizes the role these safer nicotine alternatives can play in reducing smoking. But banning Juul shows just how threadbare the FDA’s commitment to tobacco harm reduction really is.

For products like Juul to be authorized by the FDA, they need to demonstrate they are a public health benefit to the population as a whole. In its denial of Juul’s application, the FDA says it “lacked sufficient evidence regarding the toxicological profile of the products to demonstrate that marketing of the products would be appropriate for the protection of the public health.”

Read full article here.

Guy Bentley – Reason Foundation – 2022-06-30.

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