The global nicotine market is rapidly evolving due to the emergence of vaporized nicotine products (VNPs), such as ecigarettes.

Regulators are considering a broad range of policies to minimize youth uptake of VNPs, particularly with regards to restrictions on forms of promotion and product attributes that may enhance appeal among youth. The International Tobacco Control Policy Evaluation Project (ITC) Youth Tobacco and E-cigarette Survey is examining uptake of VNPs among youth in three countries with very different policy environments: the United States (US), Canada, and England. A pilot sample was also added in Scotland. Overall, the project seeks to increase the understanding of the factors that predict VNP uptake among youth and to examine policy measures that may prevent uptake among non-smokers.

The overall study consists of prospective cohorts to examine changes in VNP initiation over time in the US, England, and Canada. The baseline wave (Wave 1) was recruited in 2017, with three additional follow-up waves at 12, 24, and 36 months. The cohort design allows us to test changes in VNP uptake over time in each of the countries. A sub-sample of respondents in Scotland was added to Wave 1 and Wave 2, to examine differences in e-cigarette marketing regulations between Scotland and England.

This technical report describes the methods for Wave 2 data collection from youth in the three countries, as well as the Scotland pilot.

Read full article here.

David Hammond et al. – University of Waterloo – May 7, 2020.

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