Marlboro parent Altria is asking the Food and Drug Administration to help it spread the word that nicotine doesn’t cause cancer.
CNBC on Thursday obtained a copy of a letter Altria sent to the FDA asking the agency to help get the message out about nicotine as part of a proposed advertising campaign on the risks of tobacco use.
“We have received the letter and will respond directly to the company,” FDA spokeswoman Alison Hunt told CNBC in an email.
- Marlboro parent Altria is asking the Food and Drug Administration to help it spread the word that nicotine doesn’t cause cancer.
- CNBC obtained a copy of a letter that Altria sent to the FDA asking the agency to help get the message out about nicotine as part of a proposed advertising campaign about the risks of tobacco use.
- The company said the move would help traditional smokers transition to noncombustible methods of using nicotine that are potentially less risky than products with smoke.
Katie Tsai – CNBC – March 4, 2021.