Marlboro parent Altria is asking the Food and Drug Administration to help it spread the word that nicotine doesn’t cause cancer.

CNBC on Thursday obtained a copy of a letter Altria sent to the FDA asking the agency to help get the message out about nicotine as part of a proposed advertising campaign on the risks of tobacco use.

“We have received the letter and will respond directly to the company,” FDA spokeswoman Alison Hunt told CNBC in an email.

  • Marlboro parent Altria is asking the Food and Drug Administration to help it spread the word that nicotine doesn’t cause cancer.
  • CNBC obtained a copy of a letter that Altria sent to the FDA asking the agency to help get the message out about nicotine as part of a proposed advertising campaign about the risks of tobacco use.
  • The company said the move would help traditional smokers transition to noncombustible methods of using nicotine that are potentially less risky than products with smoke.

Read full article here.

Katie Tsai – CNBC – March 4, 2021.

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