World’s largest cigarette maker is making acquisitions as it pursues a ‘smoke-free’ future. Many scientists are doubtful.
“Mind-boggling,” she said.
The tobacco company’s bid to hire Tal-Singer is a piece of a much larger plan by the New York-based company to pivot away from cigarettes and develop new lines of business that go beyond just smoke-free products. Philip Morris International calls it a “Beyond Nicotine” strategy and says it wants to earn $1 billion from these new ventures by 2025.
All cigarette companies know the industry that established their fortunes is fading, as smoking rates decline worldwide. Most are invested in vaping and e-cigarettes. But no Big Tobacco firm has been as aggressive as Philip Morris International in seeking out entirely new ways of making money.
Todd C. Frankel – Washington Post – 2021-09-02.
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