The World Vapers’ Alliance’s (WVA) iconic electric pink ‘Vape Bus’, drove through Brussels, the European Union Capital, in a bid to encourage EU leaders to support vaping for smoking cessation.
Launched in Barcelona last August, the bus tour aims to educate about tobacco harm reduction, as part of the WVA’s “Back Vaping. Beat Smoking” campaign.
Travelling across Europe, the electric pink bus has been spreading the message that up to 19 million lives can be saved in Europe alone, if policymakers had to embrace the use of e-cigarettes for the purpose of tobacco harm reduction, such as in the UK.
Over the next year, EU policymakers will be reviewing the EU’s main legislation on tobacco, the Tobacco Products Directive (TPD). ECigIntelligence, the renowned independent data analysis resource for the tobacco-alternatives industry, has recently said that the EU Commission has carried out different assessments with industry members, commissioned research to in-house scientists and third parties, and put in place a validation workshop to check the consistency and accuracy of all the findings, since 2019.
These findings are expected to be used by officials as important sources in the document, which will be forwarded to the European Parliament, the Council, the European Economic and Social Committee, and the Committee of the Regions, with the aim of informing the revised tobacco legislation. To this effect the WVA team on tour will also be gathering stories and testimonies from vapers and sharing them with politicians.
Diane Caruana – Vaping Post – 2021-12-21.