We all know the risks of tobacco abuse: Science has been quite clear that it’s not great. But science has also shown that innovative, safer alternatives to cigarettes can limit negative externalities on health and the environment. 

Even so, regardless of evidence, local and international institutions are fighting against vaping — and it has terribly negative consequences on public health, the environment, and the economy.

The number of adult smokers in the world has decreased—from 23.5 percent in 2007 to 19 percent today—and that number is expected to be as low as 17 percent in 2030. More and more consumers have chosen alternatives to traditional cigarettes that companies have developed to convert smokers to smoke-free products while keeping and transforming their business.

Some companies, like Philip Morris, declared they would eventually switch to medical-related products (such as inhalers) once any type of tobacco-related product would not be market fit anymore.

Innovation is an innate and natural process in companies and humankind. As described by world-famous economist Joseph Schumpeter, it is nothing more than “doing things differently in the realm of economic life.”

Read full article here.

Elisa Serafini – Inside Sources – 2021-09-15.

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