Two Canadian health advocacy groups launched a public awareness campaign Wednesday taking aim at flavoured vape products, with a pointed advertisement that highlights how the products are marketed to children.
The video features an actor posing as an ice cream truck vendor handing out an assortment of sweet-sounding flavours to parents and their children in a hidden camera-style spoof.
But as the salesman hands over the treats — with flavours that include vanilla mist, orange twist and cotton candy — he boasts that they’re “infused with 100 per cent organic nicotine.”
The clip wraps with a shot of e-liquid containers featuring the same flavours, and asks if selling nicotine-infused ice cream to kids isn’t ok, “why is this?”
The Canadian Lung Association and the Heart & Stroke Foundation of Canada partnered to create the campaign, which launched on social media and will run on television over the next three months.
CBC – January 9, 2020.
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