A ban on flavoured cartridges led to a sharp decline in popular Juul products – just as disposable vapes rose in popularity

A ban on flavoured vapes led to a fall in the number of young Americans taking up e-cigarette smoking in 2020, though competitors selling disposables dodged the restriction and saw a boost in sales.

At the US Virtual E-Cigarette summit last week, delegates heard Juul’s sales slumped by 18 per cent last year.

That followed a Food and Drug Administration ban in January 2020 on all flavours except menthol and traditional nicotine – which are not popular among young vapers.

The Institute for Social Research at the University of Michigan studied the impact of the ban on young consumers.

“Flavourings play a role in attracting children towards tobacco products,” said Prof Richard Miech, lead investigator at the institute, at the event.

“We noticed the growth of e-cigarette use in youths hit the brakes in 2020. Teen use of Juul declined from 2019-20 at a record rate.”

The decline followed a 100 per cent increase in use from 2017-2018 among 10th and 12th grade pupils.

Juul voluntarily removed all flavours in the US two years ago. The FDA forced other manufacturers to do the same.

Read full article here.

Nick Webster – The National News – 2021-05-30.

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