Experts Predict New FDA Anti-Vaping Ads Will Be ‘Completely Ineffective’


A new FDA TV advertisement warns, ‘Teens who vape are more likely to start smoking cigarettes’

With health officials worried that teen vaping is an “epidemic of addiction”, the U.S. Food and Drug Administration first anti-vaping TV advertisements features a magician educating young people about vaping’s dangers.

The FDA advertisements, part of the FDA’s “The Real Cost” anti-tobacco campaign, star “street magician” Julius Dein. In the ads, Dein places a Juul in a teen’s hand and magically turns it into a cigarette. “Teens who vape are more likely to start smoking cigarettes,” the ads then read. “It’s not magic; it’s statistics,” Dein says in the background.

More than 20% of high school students reported having used an e-cigarette in 2018, according to the FDA. That’s almost double the percentage in 2017, and some teens are spending upwards of $1,000 a year to finance their new nicotine addiction.

Read full article here.

James Wellemeyer – August 5, 2019.

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